Buyers want to see videos. Surveys report that 90% of buyers want to see them. But those surveys also report that only 14% of of agents nationwide post videos on their listings to help them sell. And only 4% go a step further and post the video on sites like...
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If you have every bought a home, you know that home sale marketing varies dramatically depending on the agent representing the seller. The best marketing looks professional and shows off the home in the best possible light. On the other end of the spectrum, you may...
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Most buyers have a hard time imagining homes decorated differently or with needed updates. If you have pink paint in your living room or out of style furniture throughout the home, most buyers won’t be able to imagine themselves living there. But seeing how the...
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When I first started marketing homes, I did what so many agents do. I used the marketing remarks section of the MLS to list as many features as I could squeeze into the 1000 character limit. It wasn’t long before I realized I was missing the point. Buyers...
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I just sent out marketing reports to all of our seller clients. The goal is to show them that the marketing we are doing IS getting seen by people. So many real estate agents tell their clients all about the great things that they will do in the name of marketing, but...
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