Buyers want to see videos.
Surveys report that 90% of buyers want to see them. But those surveys also report that only 14% of of agents nationwide post videos on their listings to help them sell. And only 4% go a step further and post the video on sites like YouTube or their own website to get their listings as much exposure as possible.
I am one of the 4%.
Every listing gets a property video (unless it sells before the video can be created…which does happen occasionally).
Each video is tailored to the unique features of a home. Most use drone photography, some highlight the subdivision or community features. Others focus just on the home or highlight the backyard.
My videos don’t follow a template format. Each is custom made to show buyers who are likely to be interested in that particular home what they want to know.
Moving forward, I’ve got more video tips for you. Be sure to subscribe to the Arch City Homes weekly email and the video tips will be delivered directly to your inbox.
Major Points in this Video:
- why every home seller needs a video posted with their home listing
- why a photo slideshow is not the same as a real live motion video
- should the video be a full walking house tour
- why use drone video in a property listing video
- can an agent simplify things by using a video template for all of the home videos
Sample Home Videos:
My videos have changed a lot over the years. One of the things I’ve done is shorten the videos by sharing only highlights of the home interior. Since most videos are viewed on social media and they get watched for up to 120 seconds (if you are lucky), I’m working on getting my videos shorter.
That said, if I was going to buy a house, I would be willing to watch a 10 minute video of that home. So while I’m trying to get them as short as I can, I’ll go long if it is the only way to include important features of the home.
Here are 4 samples of my videos. You can see the rest on the Property Video page.
Are You Thinking About Moving?
I specialize in selling St. Louis homes regardless of whether they will be the hot listing to hit the market or if they have a challenge that makes it much harder to sell. I also work with buyers who want to find the home of their dreams, but don’t want to overpay.
If you are thinking of buying or selling a home in the St. Louis area, give me a call at 314-265-8073 and let’s talk about your options.
